What's the Difference Between Branding and Marketing?

When you flip through your Facebook feed and get a sense for your favourite brands’ energy, tone and vibe, you may ask yourself - what is it about these materials should I consider branding, and what part of it all is considered marketing?

Whenever you are trying to stand out on the market, you’re always learning new terms and approaches that help you grow your business and expand it in an appropriate manner. Marketing and branding are two of the most important terms you need to focus on when it comes to expanding your business naturally. At their core, they might sound the same for some people. But there are certain differences to keep in mind, as you will notice below.

What is marketing?

Marketing is very important, as it involves the methods you use in order to promote your products and services. Marketing is a part of your branding, which is something to keep in mind. While branding is focused on why should someone buy the products/services created by a business, marketing is basically focused on how you can spread the message.

A good marketing strategy will help you push the boundaries and show customers the value and quality you can bring to the table. On top of that, marketing is focused on one-time projects and campaigns with a finite duration.

What is branding?

Branding is about the emotional connection and perception customers have regarding your business. This is a promise to your customers, since you’re showing customers what you can expect and the value that you can obtain. Branding involves more than just a logo. It involves things like messages, marketing campaigns, finding a company name, colors you want to use and ways you interact with the customer base. The brand identity is that will make your business stand out of the crowd.

Conclusion

While marketing and branding might sound the same for some, they are very different. Branding is all about the perception people have about your business, while marketing on the other hand is focused on the ways you push the message out. Both of them are very important, because you do want to create a great brand, while also having outstanding marketing results. It does take some trial and error, but the results can be astonishing if you focus on branding, while also exploring new marketing ideas!