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  • Writer's pictureJames Gaudet

Latest Trends in Social Media Marketing (2022)

Are you looking to give your brand a competitive edge? The development of new technologies, the evolution of social media platforms, and innovative promotional ideas are driving social media marketing trends in 2022.

Let's have a look at how you can benefit from them!

What are the Latest Trends in Social Media Marketing 2022?

Discover six current social media marketing trends for the year below.

1. TikTok

TikTok isn't seeing the same growth levels as the past couple of years. However, that does not mean that the video-based social media app isn't seeing the same kind of engagement. It sees more.

The app's 1 billion monthly active users engage with the platform for 89 minutes a day. That makes it a highly effective tool for brands to build their presence and market their products or services.

2. Paid Advertising

Paid advertising on social media platforms may seem like an ancient technique in 2022, but the matter of fact is that it still works. This year is expected to see over $24 billion in ad spending. Social media platforms evolve how we see ads to make them look like more organic content.

Video is king for paid advertising, and that's what's driving the trend in 2022.

3. Social Commerce

Social commerce bridges online stores with social media pages, presenting functionality that allows users to buy products directly from social media platforms. Industries like fashion benefit from the ability to tag their apparel in a well-curated social media image. Users can proceed to purchase the product right there in the app.

The rising trend in users purchasing from a social media page presents a case for brands to invest more into developing their social commerce.

4. Social Audio

There has been significant investment by various major tech companies like Spotify, Twitter, and Facebook into their podcast and radio features. Social audio is becoming a thing more in 2022 as many content creators turn to audio channels to voice their thoughts and opinions and matters.

The increasing interest in podcasts and radio creates opportunities to give brands exposure, either through their social audio channels or by partnering with creators.

5. Livestream Commerce

Livestreaming exploded during the pandemic as entertainers and artists discovered new ways to ply their trade when they couldn't perform in public. Naturally, there was a push to monetize to support their careers, giving rise to Livestream commerce.

The concept is relatively new in most places, but Livestream shopping has already gained a $66 billion market in China. Trust that these opportunities will become more prominent with leading brands soon.

6. Crisis Communication

There are nearly 3 billion social media users globally, and that figure is only growing. The volatile nature of public opinion paired with a vast audience means that your social media post can conjure a PR disaster in seconds. That's led to the latest social media marketing trend - crisis communication.

Public opinion can often be unexpected, but it can lead to incidents. Brands continue to push the idea of crisis preparation, with a communication war chest ready to settle any backlash or turbulence effectively.

How Could Your Brand Benefit from these 2022 Social Media Marketing Trends?

It's no secret that competition continues to grow in various sectors, leaving many marketing teams pushing harder to stand out from the pack. Leverage these up-to-date social media marketing trends to ensure that your message is more straightforward, your audience engages more, and you're ready for any scenario in 2022.

Let's chat today if your brand is in need of a pick-me-up.

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